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Our strategy


The basis of AngloGold Ashanti’s strategy is our vision, mission and values – see the inside front cover. The company’s vision is to become the leading mining company. Our mission is to create value for shareholders, employees and business and social partners through safely and responsibly exploring, mining and marketing our products. Although our primary focus is gold, AngloGold Ashanti will pursue value-creating opportunities in other minerals where it can leverage existing assets, skills and experience to enhance the delivery of value.

Delivery targets

Comparison of the AngloGold Ashanti
share price vs the NYSE BUGS Index [graph]

We have set targets – see five-year targets and scorecard – which are measured and re-evaluated on an ongoing basis. They relate to six key areas of performance and define our vision of leadership in our sector. The performance areas are: safety, productivity, environmental management, production volumes, costs and financial performance.

Work is under way to develop a seventh target on community upliftment, which will support the focus of the business on sustainability and drive the creation of real and long-term beneficial relationships with social and business partners in communities where the company operates. Consultation is currently being undertaken to determine how performance will be measured in this area and to ensure that our baseline information is accurate.

Vision Mission Values [graph]

Strategic focus areas

There are five key pillars to the business strategy that will assist in meeting our delivery targets.

People are the business

Providing the leadership and the supporting management processes to ensure that we have the right people, in the right roles, doing the right work, to deliver against our goals.

Maximise margins

Managing revenues to ensure that full value is realised from our products by delivering a quality product and managing costs to protect margins and returns on capital employed.

Manage the business as an asset portfolio

Optimising asset and project portfolios to meet or exceed specified rates of returns. To achieve this, each asset is regularly reviewed and ranked in both absolute terms and relative to its peer group.

Grow the business

Developing a range of options for growth, including greenfield and brownfield exploration, new opportunities for promoting organic growth, value-accretive merger and acquisition opportunities and maximising the value of commodities other than gold within our portfolio.

Embrace sustainability principles

Developing business and social partnerships based on mutual value creation, while maintaining a focus on ensuring the safety and well-being of employees and managing environmental and other impacts.

Our management framework

Our management framework [graph]

The Project ONE management framework developed internally is being applied consistently throughout the business in the support of achieving the broader strategic objectives. At its core, the framework is designed to reduce variability in performance and support a seamless flow from strategy to delivery. This framework prescribes strong leadership, considered role description, appropriate resourcing to the task at hand, well-defined and documented business processes in all areas, clear accountability and consistent analysis and improvement of work undertaken.

Underpinning this framework is the firmly held conviction that we must consistently create and sustain value into the future. To achieve this, our approach must acknowledge broader societal concerns – namely, developing natural resources in environmentally-sensitive ways, while delivering an equitable economic model for local and broader-based communities.

The five strategic focus areas are reflected in the role descriptions of each executive and senior manager in the group and form the basis for evaluating their performance.

On the pages that follow we provide greater insight into each of AngloGold Ashanti’s five core strategies, showing how they are implemented in practice.