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Annual report suite 2012

Our strategic focus areas

AngloGold Ashanti’s vision, mission and values form the basis of our strategy.

Our strategy

To achieve our vision to be the leading mining company, we must fulfill our mission to create value for shareholders, employees and business and social partners by safely and responsibly exploring for, mining and marketing our products. Although our primary focus is gold, AngloGold Ashanti will pursue value-creating opportunities in other minerals where it can leverage existing assets, skills and experience to enhance the delivery of value.

Strategic focus areas

Our five strategic focus areas support the achievement of our delivery targets – see Five-year targets and performance scorecard – which are measured and re-evaluated on an ongoing basis. These delivery targets are reflected in the strategic focus areas referred to below.

Strategic focus areas address one or more delivery targets.

People are the business
Providing the leadership and the supporting management processes to ensure that we
have the right people, in the right roles, doing the right work to deliver against our goals.
Maximise
margins
Managing revenues to ensure that full value is realised from our products by delivering
a quality product and managing costs to protect margins and returns.
Manage the business as an asset portfolio
Optimising asset and project portfolios to meet or exceed specified rates of returns.
To achieve this, each asset is regularly reviewed and ranked in both absolute terms and
relative to its peer group.
Grow the
business
Developing a range of options for growth, including greenfield and brownfield exploration,
new opportunities for promoting organic growth, value-accretive merger and acquisition
opportunities, and maximising the value of commodities other than gold within our portfolio.
Embrace sustainability principles
Developing business and social partnerships based on mutual value creation while
maintaining a focus on ensuring the safety and well-being of employees, and managing
environmental and other impacts.

Management framework

Our internally developed Project ONE management framework is being implemented throughout the business to support the achievement of our broader strategic objectives. The framework is designed to reduce variability in performance and support a seamless flow from strategy to delivery. This framework prescribes strong leadership, considered role description, appropriate resourcing to the task at hand, welldefined and documented business processes in all areas, clear accountability and consistent analysis of improvement of work undertaken.

Managing performance

The five strategic focus areas are reflected in the role descriptions of each executive and senior manager in the group and form the basis for evaluating and rewarding their performance. See the discussion in our abridged remuneration report.

Our management framework [graph]