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Annual report suite 2012

Our business strategy

AngloGold Ashanti’s vision, mission and values form the basis of our strategy.

Our strategy

To achieve our vision to be the leading mining company, we must fulfill our mission to create value for shareholders, employees and business and social partners by safely and responsibly exploring for, mining and marketing our products. Although our primary focus is gold, AngloGold Ashanti will pursue value-creating opportunities in other minerals where it can leverage existing assets, skills and experience to enhance the delivery of value.

Strategic focus areas

Our five strategic focus areas support the achievement of our seven delivery targets – which are measured and re-evaluated on an ongoing basis. These delivery targets are reflected in the strategic focus areas referred to below.

Strategic focus areas address one or more delivery targets.

People are
the business
Providing the leadership and the supporting management processes to ensure that we
have the right people, in the right roles, doing the right work, to deliver against our goals.
Maximise
margins
Managing revenues to ensure that full value is realised from our products by delivering a
quality product and managing costs to protect margins and returns.
Manage the business as an asset portfolio
Optimising asset and project portfolios to meet or exceed specified rates of return. To
achieve this, each asset is regularly reviewed and ranked both in absolute terms and
relative to its peer group.
Grow the
business
Developing a range of options for growth, including greenfield, brownfield and marine
exploration, new opportunities for promoting organic growth, value-accretive merger and
acquisition opportunities and maximising the value of commodities other than gold within
our portfolio.
Embrace sustainability principles
Developing business and social partnerships based on mutual value creation, while
maintaining a focus on ensuring the safety and well-being of employees and managing
environmental and other impacts.

Our delivery targets

We have set targets which are measured and re-evaluated on a continuous basis. Our targets are aimed at driving the creation of real and long-term beneficial relationships with social and business partners within the company and the communities in which we operate. They relate to seven key areas of our business strategy and define our vision of leadership in our sector, namely:

  • safety;
  • production volumes;
  • productivity;
  • total cash costs;
  • financial performance; and
  • environmental performance.

Our target relating to social performance was reconsidered as we sought to identify and report on meaningful and quantifiable measures of impact. Consequently, we have not reported on these targets here. We expect to advise on these in the year ahead.

IR For further detail on these targets, see Five-year targets and performance scorecard.